Sports Marketing

We are able to supply a full marketing service to the leisure industry. Our market research services include the recruitment and administration of focus groups, telephone surveys, face to face interviews, desk research and mystery shopping. We also design and develop creative concepts, develop brands and corporate identity, devise sales promotion, incentive and loyalty schemes and undertake all advertising and promotional services.

Our most recent assignments…

• London based Marketing Agency i.e. Limited retained Bayer Consulting to devise and test a new version of tennis for their client Sony Ericsson, the WTA tour sponsor. UV or Nightime Tennis has simplified rules and is played in the dark with special lighting and equipment. It was used to help provide a spectacular launch to the 2006/7 Women's Tennis Tour events held in Madrid and Miami and the concept is to be further showcased at Wimbledon 2007.
  
  
• Marketing agency Mainstream used Bayer Consulting to provide specialist assistance and technical advice for the production of a video for UEFA in Geneva.
  
  
• We were advisors to Kudos Marketing Solutions on the marketing and promotion of three golf courses in Yorkshire, Manchester, and London.
  
  
• As part of a £25m Tender Evaluation Excercise for the London Borough of Hillingdon, we undertook a Mystery Shopping evaluation of leisure sites managed by major facility operators across England.
  
  
• We provided marketing information for Intersport as part of a feasibility study for a national retailing initiative targeting young people.
  
  
• We assisted the Taunton based football magazine Team Talk to launch their marketing co-operative for the non-league pyramid.
  
  
• We organised a product launch to sponsors of the Football Association for the Hertfordshire based company "Footwall" on behalf of C&W Sports Marketing.
  
  
• We provided specialist technical advice on for Shed Productions, during filming of the ITV programme Footballers Wives.
  
  
• As part of a major operational review for Watford Borough Council in Hertfordshire, we undertook a comprehensive Mystery Shopping programme at five wet and dry leisure facilities and a museum.